Agenda for 2019

9:30 - 9:40 - Welcome and opening

Melinda Miklós, CEO, WeAreOpen

*Innovation Through Diversity*

9:40-10:00: KEYNOTE - When everybody plays, we all win!
Anke den Ouden, General Manager of the region of 24-countries in CEE (Central-Eastern Europe), Microsoft

Different experiences, backgrounds, and viewpoints in life lead to different solutions - why not use this as a source of innovation? Learn the experience of those who already consciously build on diversity as an asset for innovation.

*Excellence in Belonging*

Shortlisted Open Spotlight Award Case Study

10:00-10:10 How storytelling can support an inclusive company culture
Kevin A. Murray, CEO for Central-Europe and Country Head for Hungary

Living Library is a tool that seeks to challenge prejudice and discrimination. It works just like a normal library: visitors can browse the catalog for the available titles, choose the book they want to read, and borrow it for a limited period of time. After reading, they return the book to the library and, if they want, borrow another. The only difference is that in the Living Library, books are people, and reading consists of a conversation

*Excellence in Belonging*

10:10-10:25 Living Library powered by Citi

*OPEN 2029*

10:25- 11:05 Multidisciplinary effort to understand the driving forces behind the current and future trends of the diversity and inclusion discourse
Panel Discussion
Michal Myck, Director and Member of the Board, CENEA,

Jacquelyn Reeves Executive Training Professional, Reeves3C Consulting,

Melinda Miklós, CEO, WeAreOpen

The next level of building an open corporate culture, successfully working for diversity and inclusion, requires the understanding of a broader landscape that affects people’s life, thinking, and expectations. With the help of experts from various fields, we aim to understand the key influencing factors behind the current trends that should be considered when working for D&I in the future.

11:05 - 11:30 Networking Break

*Excellence in Belonging*

11:30-11:40 Living Library powered by Citi

*Innovation Through Diversity*

11:40-12:00 Disruptors at the workplace - Utilizing team diversity to supercharge product innovation
Karolina Marzantowicz, The Heart, Head of Blockchain
Meet a former CTO of IBM, an entrepreneur, and executive advisor. Karolina will share how she could build on team diversity when delivering innovative solutions.

*Excellence in Belonging*

12:00-12:20 The bigger picture: Driving inclusion at Google

Daniel Toth, Trust & Safety Analyst, Google

With 100,000+ employees and one of the most active LGBTQ+ employee groups in the industry, Google's history in the field provides an excellent case study with many learnings.

*OPEN 2029*

12:20 -12:30 Using VR To Create Empathic Experiences
Fanni Fazakas, VR Artist, OCG Immersive

12:30 - 13:30 Networking Lunch

15:40 - 16:00 Networking Break

*We See You Here*

16:00-16:20 Diversity in Central Europe – The best a brand can get?”

Elemer Balogh, Central Europe Home Care Brand Manager, P&G

The market we play on Central Europe is highly diverse, yet the atmosphere is not. P&G is the global player with global brands and global culture.

Our brands have to take responsibility yet aim to be locally relevant at the same time to best serve consumers. We will show you some of the top relevant ads in how we are acting on this citizenship responsibility.

What we learned so far is that

1) diversity will be a long journey in our region – but we are committed and we will not give up.

2) education works.

*We See You Here*

Shortlisted OPEN Spotlight Award Case Study

16:20 - 16:30 Challenging the stereotypes

Judit Szűcs, Public Affairs and Communication Lead, Coca Cola

*We See You Here*

16:30 - 17:10 Challenging the stereotypes

Panel discussion

Veronika Hermann, Assistant Professor, ELTE

Sarolta Gál, Strategy Director DDB

Judit Szűcs, Public Affairs and Communication Lead, Coca Cola

Katalin Barsony, Executive Director, Romedia Foundation

Meet some of the most discussed ads that touched stereotypes and created a debate, then look further. With the help of experts and company representatives, we aim to discuss why the representation - and what sort of representation - of minority groups matter in ads, in the media, and in popular culture in general, how it can initiate change in society and how companies can get involved.

*We See You Here*

17:10-17:30 Wising up to Women 

Regan Leggett, Executive Director - Thought leadership and Foresight, Nielsen Global markets

Around the world, women continue to shoulder more of the household burdens, while battling chronic discrimination and experiencing less financial security than ever. That’s why we’re taking a closer look at women around the world, which will help us consider things like:
How can we give her back time in her day?
How can we help her and her family live better, more balanced lives?
What is the role men play in her life?
How do we portray the role of men in her life?
How can we talk to her in a more personal, realistic way that’s grounded in her reality—not societal stereotypes?
Does our company support women through and through? The ones working for us, the ones in the communities in which we serve?"